About me.

I connect the dots and strengthen relationships between creative & business, ensuring the right message is shared on the best platform. After years in the UK & NZ as a creative director & filmmaker I moved into business development at a media network & gaming start-up, using storytelling and strategy to drive growth through strategic relationships, strong teams, data insights and creative direction of integrated campaigns on social and emerging platforms including Twitch & TikTok.

Director of Operations - Lets Play.Live

Media network & gaming start-up, 2020-23

Responsible for optimising operational effectiveness & working with CEO to develop business growth strategy in NZ & Australia. Key account & stakeholder management for client campaigns using agency workflows. Marketing & reputation growth. Creative campaign director. Driving reach growth & reporting, articulating complex sales offerings, developing content products & sponsorship offerings.

Founder - Alchemy Content

production company & creative consultancy, 2015-2020

Founded Alchemy content to develop and produce branded video campaigns, commissioned documentary and scripted content for social media & broadcast. Clients included Greenpeace, Air New Zealand, Fairfax, South Pacific Pictures.

Creative Director - Uno Loco

events, media production & experiential engagement agency, 2013-2015

Working with the ECD and Head of Production to develop branded content and experiences for B2B & B2C client events & strategic communications campaigns. Worked with Mercury Energy, Coca-Cola Amatil, Vodafone, Kea World Class New Zealander of The Year, Lion.

Writer & Director - Freelance UK & NZ

BBC, MTV, cartoon network, disney, Sky tv, downlow concept, 2003-2013

Highlights included devising content for the global brand launch of BBC Earth, interstitial content for Top Gear, producing music TV series Rockfeedback.tv on location at festivals in Norway, US, UK & Japan, winning European Creative Newcomer of the Year for creating 26 episodes of original Disney series Toon News.